Meet Apple Via

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Apple Via is an accomplished marketing executive and creative strategist with over 17 years of experience building and scaling brands across beauty & wellness, Arts and Entertainment, fashion, and technology. As a co-founder, Chief Marketing Officer, and advisor, she has led companies through pivotal growth stages — from launch to multimillion-dollar expansion — with strategies that combine brand storytelling, operational clarity, and measurable performance.

Through Apple Via & Co, she offers the fractional CMO model with a creative edge: aligning leadership teams, designing go-to-market strategies, and implementing systems that accelerate growth. She has partnered with global names like Nike, Adidas, Levi’s, The Gap, Lions Gate, and Vogue, as well as innovative startups reshaping their industries. Her career highlights include award-winning brand launches, high-profile cultural campaigns and events, and guiding fundraising and investor readiness for emerging companies and philanthropic groups.

Apple’s has a singular ability to bridge creative vision, cultural change makers with executive execution — helping companies not only build powerful brands with consumers, but operate them with discipline and scale. When you work with Apple, you gain a marketing leader who sees the whole chessboard and positions your brand for lasting impact.