PROP 37 PSA'S

Apple Viaco-wrote, produced and cast this campaign aimed to raise awareness about the need for clear labeling of genetically engineered foods. Featuring a talented group of celebrities—James Franco, Marisa Tomei, Tony Goldwyn, Minnie Driver, Molly Ringwald, and others—the series delivered a powerful message in support of consumer rights. Explore these videos and see how we amplified the call for transparency in food labeling.